Meet Our Team

Aditya Patnaik is a Mumbai-based professional with a background in Information Technology, driven by a strong focus on building scalable and performance-oriented digital solutions. With a deep understanding of systems, user behavior, and evolving market dynamics, he brings a refined balance of technical expertise and strategic thinking. His approach is defined by clarity, precision, and a consistent focus on execution.

As the Founder & Chief Executive Officer (CEO) at The Ecom Lab LLP, Aditya is responsible for shaping the company’s vision and driving its long-term growth. He plays a hands-on role in overseeing operations, refining strategies, and ensuring that every aspect of the business aligns with high performance standards. With an emphasis on efficiency, adaptability, and sustainable scaling, he is committed to building a brand that stands out in a competitive digital landscape.

Amruta Prabhakar Dongre is a Mumbai-based engineering professional with a background in Chemical Engineering and Materials Science. She has gained valuable industrial exposure through her work with Deepak Fertilizers and Petrochemicals Corporation Limited and Rashtriya Chemicals and Fertilizers Limited, which strengthened her practical understanding of operations and market dynamics. Known for her analytical thinking and strong grasp of evolving market trends, she brings a balanced technical and strategic perspective to her work. As the Chief Operating Officer (COO) at The Ecom Lab, she oversees operational processes, handles marketing strategies, supports strategic planning and execution, and contributes to the organization’s overall growth and performance.

Omkar Shinde holds a postgraduate degree in Biochemistry and brings over 6 years of experience in building and scaling online businesses.

He leads marketing, digital strategy, and revenue growth across all platforms, with full ownership of performance marketing, customer acquisition, and conversion optimization. His work is centered on developing structured growth systems that consistently drive measurable results.

Omkar has hands-on experience across marketplaces and direct-to-consumer ecosystems, managing everything from campaign execution to funnel optimization and retention strategies. He focuses on aligning product positioning with customer intent, ensuring efficient scaling while maintaining strong unit economics.

His approach is driven by data, disciplined execution, and continuous iteration, enabling sustainable growth and operational clarity across channels.